Pelican Chills the Excitement as Official Cooler Sponsor of Industry Day at the Range™ 2024

LAS VEGAS, N.V. – December 18, 2023 – Pelican Products, Inc., the renowned leader in high-performance protective cases, premium coolers, and automotive cargo solutions, is proud to announce its role as the Cooler Sponsor for Industry Day at the Range 2024.

Industry Day at the Range, a premier event that kicks off the much-anticipated SHOT Show is set to take place on January 22, 2024 at Boulder Rifle & Pistol Club. As the Cooler Sponsor, Pelican will bring its expertise in crafting top-of-the-line coolers to enhance the experience for participants and attendees alike with coolers throughout the range filled with bottled water provided by Media Lodge.

Known for their rugged durability and exceptional cooling capabilities, Pelican coolers are trusted by outdoor enthusiasts, professionals, and adventurers worldwide. The partnership with Industry Day at the Range reinforces Pelican’s commitment to providing reliable solutions for individuals who demand the best in performance and quality.

“We’re thrilled to be back at Industry Day at the Range as the Cooler Sponsor,” says Mitra Giles, Senior Vice President of Sales – USA. “Pelican cases and coolers are the gold standard of quality in the industry, trusted by customers worldwide in hunts and shooting events. We are honored to support this range event.”

Pelican’s coolers are engineered with advanced features, including extreme ice retention, heavy-duty construction, and a variety of sizes to accommodate different needs. Attendees at Industry Day at the Range can look forward to experiencing the reliability and innovation that Pelican consistently delivers.

“We are confident that Pelican’s involvement will add a new dimension to Industry Day at the Range, enhancing the comfort and satisfaction of all participants,” said Kelsey Puryear, Event Manager. “Pelican is synonymous with quality, and we are delighted to have them on board as the Cooler Sponsor for this year’s event.”

As part of the sponsorship, Pelican will showcase its latest cooler models in the non-shooting pavilion during Industry Day at the Range, allowing attendees to explore the features and benefits of these exceptional products.

For additional details and answers to frequently asked questions, please visit the Industry Day at the Range website.

Media contact: Kelsey Puryear, Industry Day at the Range


About Pelican

Pelican Products, Inc. is a global leader in the design and manufacture of high-performance protective cases, temperature-controlled packaging solutions, advanced portable lighting systems and rugged gear for professionals and outdoor enthusiasts. Their products are used by professionals in the most demanding markets including fire safety, law enforcement, defense / military, aerospace, life sciences, industrial, entertainment, and in numerous outdoor markets. Pelican™ products are designed and built to last a lifetime. The company operates in approximately 32 countries, with 17 international sales offices and 8 manufacturing facilities around the globe. In Europe, the company does business under the name Peli Products, S.LU. and the division that manufactures temperature-controlled packaging for the healthcare industry does business worldwide under the brand Peli BioThermal LLC. For more information, visit

About Industry Day at the Range

SHOT Show Industry Day at the Range is the premier event for shooting industry professionals, offering a unique opportunity to showcase products to media, buyers, and industry influencers. Held annually one day before the renowned SHOT Show, Industry Day at the Range allows exhibitors to engage with a captive audience and gain unparalleled exposure in the firearms and shooting sports industry.