Industry Day at the Range – Media
Sponsored by National Shooting Sports Foundation (NSSF) and officially associated with SHOT Show, Industry Day at the Range is the largest, most influential one-day trade event in the hunting and shooting sports industry where hundreds of manufacturers gather to showcase the hottest new products in the hunting and outdoor market. Industry Day at the Range is held annually the Monday before SHOT Show at the Boulder Rifle and Pistol Club and gives invited media members and buyers a truly exclusive opportunity to preview and test the latest guns, gear and gadgets before anyone else in the industry.
Unlike SHOT Show, Industry Day at the Range gives invited guests a unique opportunity to handle and use products—and actually put them through their paces. Media and buyers will come away from Industry Day at the Range being able to “sell” new products through firsthand experience.
The day is split into two sessions: First, the range opens to invited media members who are welcome to stay the entire day. Next, registered buyers, dealers, distributors and retailers are invited to attend the afternoon session which opens at 12 p.m.
Media and buyer attendance at Industry Day at the Range is by invitation only from exhibiting companies. If you are a member of the media or buyer and wish to attend Industry Day at the Range, please reach out directly to an exhibitor you work closely with prior to September 30 to request to be included on their invitation list as these lists dictate final attendees. If you are a member of the media or buyer who was invited to Industry Day at the Range the year prior, you will automatically receive an invitation to the next event. You must qualify as a media member or buyer for SHOT Show in order for your invitation to be accepted to Industry Day at the Range.