LAS VEGAS, N.V. – June 16, 2021 – SHOT Show® Industry Day at the Range will take place on Monday, January 17, 2022 from 8:30 a.m. to 4:30 p.m. – one day prior to SHOT Show. Limited sponsorship and exhibitor spaces are still available for the shooting trade event. Spaces are selling quickly, so prospective participants are encouraged to register soon.
Always held the day before the opening of SHOT Show, Industry Day at the Range provides over 1,800 members of the press and retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during the Shooting, Hunting and Outdoor Trade Show (SHOT Show).
Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins, and it continues during SHOT Show and throughout the year. The one-day range event allows the invited media and buyers to see and handle product before SHOT Show begins, giving them an opportunity to sell new products through firsthand experience. Exhibiting manufacturers get a lead on the competition with early exposure to their most important accounts and have a chance to receive exclusive coverage from print, digital, broadcast and social media outlets.
Available Spaces:
Buyer Lunch Sponsorship or Supporting Sponsorship: 50 Yard Exclusive Bay
Single Shooting Lane: 25 yards, 100 yards, 200-500 yards, 100-1,000 yards and Shotgun
Airgun
Archery
ATV Demo Track
Non-Shooting Booth
Space is extremely limited, so new exhibitors are encouraged to register soon before spots fill up. As in previous years, the 2022 Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada and will be held on Monday, January 17, 2022.
More details and answers to frequently asked questions can be found here
About Industry Day at the Range
Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.
2023