Industry Day at the Range™ Introduces Taurus USA as 2023 Buyer Lunch Sponsor

LAS VEGAS, N.V. – August 31, 2022 – SHOT Show® Industry Day at the Range Industry Day at the Range is pleased to announce that Taurus USA, manufacturer of premium handguns, will be the exclusive Buyer Lunch Sponsor at the 2023 range day event. Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 16, 2023 from 8:30a.m. to 4:30p.m.

As the Buyer Lunch Sponsor for the upcoming Industry Day at the Range, Taurus USA will provide lunch tickets to all registered buyers in attendance. Lunch vouchers may be redeemed at any of the food trucks throughout the premises.

“We’re honored to have Taurus USA as our exclusive Buyer Lunch Sponsor next year,” said Kelsey Puryear, Industry Day at the Range Manager. “This sponsorship means more face time with buyers, giving Taurus USA ample opportunities to engage with attendees and promote their brand and products. They will also be able to take advantage of standard sponsorship perks, including an exclusive shooting bay, additional media coverage and more.”

“Taurus USA is honored to be next year’s Buyer Lunch Sponsor and share new products with buyers in our industry,” says Cody Osborn, Marketing Director of Taurus USA. “At Taurus USA, we pride ourselves in our culture of innovation, rugged craftsmanship and next-generation design and engineering. And we’re thrilled to have the opportunity to share that story with Industry Day guests in 2023.”

Every year, several of the industry’s most well-known brands, manufacturers and organizations come together to give media and buyers the opportunity to test and evaluate new products. There are shooting lanes for all firearm types, tents for non-shooting companies and ample space for on and off-road vehicles and other product demonstrations.

About Taurus Holdings, Inc.

Taurus Holdings, Inc. (“Taurus”) and its subsidiaries continue to evolve and produce revolutionary new products. In addition, new standards for quality and efficiency help deliver reliable and affordable guns to the market. Taurus is based in Bainbridge, Georgia. Taurus is owned by Taurus Armas, S.A. which is a publicly traded company based in Brazil. Taurus Armas S.A. manufactures a wide variety of consumer and industrial products that are distributed worldwide. More information is available at

About Industry Day at the Range

Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.