Industry Day at the Range™ Breaks Attendance Records

LAS VEGAS, N.V. – January 24, 2023 – SHOT Show® Industry Day at the Range™ concluded on Monday, January 16 with record breaking attendance of over 3,400. With 200 exhibiting manufacturers test firing, demoing and displaying the hottest new products on the market, it is no surprise that the excitement of Industry Day continues.

“The year’s event was the 18th Industry Day at the Range and the record-breaking attendance continues to show that it is the highlight of SHOT Show week,” said Kelsey Puryear, Industry Day at the Range Event Manager. “We are excited about the overall positive feedback from the attendees and look forward with continued range expansions for the 2024 event.”

Industry Day at the Range 2023 set the stage to provide exhibitors, media, and buyers an even better 2024 event. Attendees who walked the over 1-mile-long range got a sneak peek during Industry Day this year. The event looks forward to providing an even larger expansion to the range, which in turn, means more exhibiting opportunities next year.

Preparations have already begun for the 19th Industry Day at the Range, which will be held on January 22, 2024 at the Boulder Rifle & Pistol Club in Boulder City, Nevada. Registration for returning exhibitors will open in early March and to new exhibitors in April.

More information about Industry Day at the Range can be found at

Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually before the opening of SHOT Show®, Industry Day at the Range provides members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer marketing during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.