Industry Day at the Range™ Action Target Safety Award Recipient is Aimpoint USA

LAS VEGAS, Nev. February 1, 2024 – The Industry Day at the Range Safety Award, sponsored by Action Target, honors the participating company that demonstrates the highest standard of safety throughout the event. The 2024 Action Target Safety Award was awarded to Aimpoint at the Action Target SHOT Show booth, where they received a $2,000 credit toward the 2025 Industry Day at the Range event. Aimpoint stood out among the rest, requiring all staff working range events to be NRA RSO Certified and trauma trained.

“As market leaders, Action Target proudly champions a culture of responsible firearm use and the creation of cutting-edge shooting ranges and targets that prioritize safety. Aligned with this commitment, we are honored to be the sponsor of this distinguished award, recognizing and congratulating Aimpoint for their commendable efforts at Industry Day at the Range.” says Mike Birch, President, and CEO at Action Target. “This occasion underscores our collective dedication to advancing firearm safety, setting the standard for innovation and responsibility within our industry.”

Safety auditors judged shooting exhibitors during Industry Day, and the score was determined by range safety criteria such as providing hearing and eye protection, control of ammunition and safe handling of firearms on the firing line. Scoring also took into consideration the posting of rules, availability of first aid kits at the shooting stations and crowd management.

“Industry Day at the Range is an important event for us to showcase our new optics to customers and media from around the world,” said Andrea Cerwinske, Vice President of Marketing for Aimpoint. “We are honored to be recognized for the important steps Aimpoint has taken to create a safe and enjoyable shooting experience for all who attend.”

With a steady stream of individuals, media and buyers flowed through the exhibitor lanes testing products and watching demonstrations by top manufacturers and suppliers. The 2024 Industry Day at the Range was held at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 22. For more information about the 2024 SHOT Show Industry Day at the Range visit

For more information about Aimpoint visit, or visit Aimpoint’s Facebook, Instagram or YouTube.

Media Contact: Kelsey Puryear, Industry Day at the Range Manager


About Action Target Inc.

Action Target is the leading global expert on modern shooting ranges. Since 1986, the company has partnered with thousands of range owners worldwide to design, install and maintain world-class shooting ranges, control systems, targets, and equipment for law enforcement, military, educational, commercial, and residential markets. For more information on Action Target products, visit the company’s website at:

About Aimpoint

As the originator of red dot sighting technology, Aimpoint is trusted as the worldwide leader of reflex sights in both quality and technical support. For over 45 years, Aimpoint has been the top choice of military and law enforcement worldwide.  For more information on Aimpoint products, visit the company’s webpage:

About Industry Day at the Range

Industry Day at the Range™ is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.