GoPro Signs as Official Camera Sponsor

SAN MATEO, CALIF., (DEC. 4, 2014) – GoPro, Inc. (NASDAQ:GPRO), enabler of some of today’s most immersive and engaging content, has signed on as the Official Camera Sponsor of SHOT Show® Industry Day at the RangeTM.  Industry Day at the Range will be held on Monday, January 19, 2015, at the Boulder Pistol & Rifle Range, Boulder City, Nevada.

The event will provide media and buyers an opportunity to preview and test the industry’s exciting new line of hunting and shooting products for 2015, displayed by more than 150 exhibitors.

“The new HERO4 Black and Silver Edition cameras and recently-introduced Sportsman Mount and Blackout Housing, along with the more than fifty other mounts and accessories GoPro offers, deliver even more exciting ways create incredible content in the field and on the range,” said Paul Crandell, VP of Marketing at GoPro. “Industry Day at the Range is the perfect opportunity to guide media and industry influencers through a hands-on experience using our products and introduce them to what GoPro can bring to this vertical.”

“We could not be more pleased with the commitment that GoPro is making to this event,” said Cathy Williams, co-owner of Industry Days at the Range.  “This agreement shows GoPro’s commitment to entering into this industry and Industry Day allows them the opportunity to showcase their products to more than 1,500 attendees.”

Industry Day at the Range attendees will have the opportunity to experience the newest GoPro cameras and gear at the Browning/Winchester shotgun range.  Products available for use on the range will include the new GoPro HERO4 Black and Silver editions, the Sportsman Mount, Blackout Housing, Jaws: FlexClamp and HeadStrap + QuickClip.

About GoPro, Inc. (NASDAQ:GPRO)

GoPro, Inc. is transforming the way consumers capture, manage, share and enjoy meaningful life experiences. We do this by enabling people to self-capture engaging, immersive photo and video content of themselves participating in their favorite activities. Our customers include some of the world’s most active and passionate people. The quality and volume of their shared GoPro content, coupled with their enthusiasm for our brand, virally drives awareness and demand for our products.

What began as an idea to help athletes self-document themselves engaged in their sport has become a widely adopted solution for people to self-document themselves engaged in their interests, whatever they may be. From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. And in doing so the world, in turn, is helping GoPro become one of the most exciting and aspirational companies of our time.

For more information, visit or connect with GoPro on YouTube, Twitter, Facebook, Pinterest or LinkedIn.

GOPRO, HERO, the GOPRO logo, and the GoPro Be A HERO logo are trademarks or registered trademarks of GoPro Inc. in the United States and other countries.

About Industry Day at the Range

Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl PR & Advertising. Industry Day will take place from 8:30AM-4:30PM on Monday, January 19, 2015. The day will be split into two sessions; the first will be open to up to 1,000 invited media members who are welcome to stay the entire day.  The afternoon session will open at 12:00PM to up to 700 invited buyers, dealers, distributors, and retailers. Visit for more information about this event.