Exhibitor FAQs

Industry Day at the Range™ is the premier one-day event in the hunting and shooting sports industry, held annually the day before the opening of SHOT Show®. With over 2,500 media and buyers in attendance, Industry Day continues to be the largest, most influential one-day event in the hunting and shooting industry. The event brings together a diverse range of attendees, including members of the media, influencers and brand ambassadors who play a key role in industry coverage and promotion. Additionally, invited attendees from the shooting, hunting and outdoor trade, as well as commercial buyers and sellers of military, law enforcement and tactical products and services, attend to experience the latest products firsthand. Attendance is restricted to invited guests and those attending must have an approved SHOT Show badge, and non-exhibiting manufacturers are ineligible to participate. 

Industry Day allows for a wide spectrum of exhibitors including firearms, ammunition, optics, trucks, ATV’s, knives, archery and more. Providing media and attendees with hands-on experience while attending SHOT Show gives them an opportunity to sell new products through firsthand experience. 

The event will take place from 8:30AM-4:00PM on Monday, January 19, 2026, the day before the opening day of SHOT Show. The day is split into two sessions; the first will open to invited and registered media, ambassadors, and influencers at 8:30AM who are welcome to stay the entire day (4:00PM). The afternoon session will open at 12:00PM to invited and registered attendees. 

Registration for exhibitors is now open.

Details on what is included with each exhibit space may be found in the Exhibitor Resource Center.

A 50% non-refundable deposit is due at time of registration to reserve your space. Payment in full is due August 31, 2025. No refunds are given after August 31, 2025, no exceptions. 

Yes, see the Sponsorship page for all sponsorship opportunities. In addition, we have Exhibitor Services available to further your experience at Industry Day.

Sharing an exhibit space can be arranged wtih Show Management during your registration. A shared space fee will be implmented.

Shared space must be pre-approved by show management. Non-exhibiting company representatives are not permitted and will be removed from the Event. Non-exhibiting manufacturers are not permitted to attend Industry Day at the Range.

Breakfast and lunch is available for purchase from food trucks located throughout the range. Cash, credit cards and lunch tickets are accepted. Exhibitors with a sponsorship that includes lunch will be provided lunch tickets, which can also be purchased using the Exhibitor Services form in your exhibitor account. Lunch tickets may be picked up at the exhibitor information area at the range on Sunday during set-up. 

Your SHOT Show badge also serves as your Industry Day badge. View the exhibitor staff badge page here for more information. You must register separately for SHOT Show at www.SHOTShow.org, once registration opens. Exhibiting at Industry Day does not include the cost to attend SHOT Show.

Your SHOT Show badge serves as your Indsutry Day badge. 

SHOT Show badge pickup: To help cut down on the amount of people in lines, we encourage the company designated onsite contact to pick up all the badges. Individuals are also allowed to pick up their badge. Badge pickup locations and information can be found here; https://shotshow.org/badge-pickup-locations/.

If you have requested an Industry Day only badge for a company representative through the Staff Badge Request Form, that badge will be available for pickup on Sunday at the range during setup. 

All shipments are processed through Derse Exhibits. Details on shipment dates, costs, and shipping product can be found in the Exhibitor Resource Center. Items shipped through Derse will be available on Sunday at the range.

Exhibitors are required to setup on Sunday, January 18, 2026. Supporting Sponsors can begin setting up after 9 AM. Setup begins at 10 AM for all other exhibitors. Setup must be completed by 4:00 PM on Sunday. Exhibitors can arrive at the range for final setup at 7 AM on Monday. If an exhibitor is not fully set-up by 7:30 AM on Monday, the day of the event, they forfeit their space and ability to exhibit. 

Starting Sunday there is 24/7 security at the range.

You are responsible for providing your own ammunition for the event. 

When referring to the event your company must use; SHOT Show® Industry Day at the Range™ or Industry Day at the Range™. #IndustryDayatheRange #SHOTShowRangeDay #IndustryDay

The 2025 range map can be found here. The 2026 map will be posted in December.

NO animals except for properly identified on-duty ADA recognized service animals.

NO personal firearms or ammunition allowed.

NO, this is for the safety of all attendees.

Please visit the Exhibitor Resource Center which provides additional information for a successful event. We will also assign you an Industry Day host. This individual will assist you prior to the event; during set-up and throughout the event. Your host will reach out and introduce themselves in October. From that point forward they are there to help ensure your Industry Day at the Range expectations are met and exceeded.

Setup – Sunday, January 18

9:00AM – 4:00PM – Supporting Sponsor Setup

10:00AM – 4:00PM – Exhibitor Setup

Industry at the Range – Monday, January 19

7:00 – 8:30AM – Manufacturer Registration & Setup

8:30AM – 4:00PM – Open to Invited Media

12:00 – 4:00PM – Open to Invited Attendees