Cabela’s Renews Sponsorship as Official Retailer

Cabela’s, the World’s Foremost Outfitter® of hunting, fishing and outdoor gear, has renewed its agreement as the Official Retailer of SHOT Show Industry Day at the Range for a third year. Industry Day at the Range will be held Monday, Jan. 19, 2015, at the Boulder Pistol and Rifle Range in Boulder City, Nev.

“Cabela’s is pleased to continue our association with SHOT Show Industry Day at the Range and the positive impact it has on the hunting and shooting industry,” said Cabela’s Chief Marketing Officer Scott Williams.  “This event is a great opportunity for industry leaders to come together and promote the hunting, shooting and outdoor lifestyle.”

The event will provide media an opportunity to examine and shoot the latest rifle, shotgun and handgun products displayed by more than 100 exhibitors on site, as well as get a preview of the industry’s exciting line of hunting and shooting products for 2015.

Attendees will have the opportunity to see new Cabela’s hunting and shooting products; and meet members of the Cabela’s team to discuss product development.

“Cabela’s has been a great partner to us,” stated Cathy Williams, co-owner of Industry Day at the Range. “Their continued support shows that they share our commitment and enthusiasm to this industry and the importance of having a retailer exhibit at this event along with the more than 100 manufacturers who will also be in attendance.”

About Cabela’s

Cabela’s Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise.  Since the Company’s founding in 1961, Cabela’s® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World’s Foremost Outfitter®.  Through Cabela’s growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service.  Cabela’s also issues the Cabela’s Club® Visa credit card, which services as its primary customer loyalty rewards program.  Cabela’s stock is traded on the New York Stock Exchange under the symbol “CAB”.

About Industry Day at the Range

Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl PR & Advertising. Industry Day will take place from 8:30AM-4:30PM on Monday, January 19, 2015. The day will be split into two sessions; the first will be open to up to 1,000 invited media members who are welcome to stay the entire day.  The afternoon session will open at 12:00PM to up to 700 invited buyers, dealers, distributors, and retailers. Attendee registration is expected to open in late September.