Buyers FAQs

Industry Day at the Range is set to take place on Monday, January 19, 2026 from 8:30AM-4:00PM the day before the opening day of SHOT Show at the Boulder Rifle and Pistol Club. The day will be split into two sessions; the first will be open to invited media, brand ambassadors and influencers who are welcome to stay the entire day, the afternoon session will open at 12:00PM invited attendees from the shooting, hunting and outdoor trade, as well as commercial buyers and sellers of military, law enforcement and tactical products and services.  Industry Day at the Range gives invited media and attendees the opportunity to shoot and test the latest products from over 200 manufacturers. Industry Day continues to be the premier hunting and shooting event in the industry providing hands-on experience for attendees. 

The event will take place from 8:30AM-4:00PM on Monday, January 19, 2026, the day before the opening day of SHOT Show. The day is split into two sessions; the first will open to invited and registered media at 8:30AM who are welcome to stay the entire day (4:00PM). The afternoon session will open at 12:00PM to invited and registered attendees.

Attendance is RESTRICTED to invited media, ambassadors and influencers and attendees in the shooting, hunting, outdoor, military and law enforcement services ONLY. Attendance to Industry Day at the Range is by invitation only from companies exhibiting at Industry Day. If you are a SHOT Show Attendee from the shooting, hunting and outdoor trade, as well as commercial buyers and sellers of military, law enforcement and tactical products and services we suggest reaching out to an exhibitor you work closely with prior to November 15 to request to be included on their invitation list. You must be be approved for a SHOT Show badge in order to accept your Industry Day invitation. Attendees must be 21 years of age or older.

This policy has been in effect for several years and has resulted in a positive experience both for exhibitors and attendees. The show is not open to the public. There will be NO ONSITE REGISTRATION. Industry Day reserves the right to revoke an invitation at any time.

6All invites are submitted from companies exhibiting. If you are a member of the media and wish to attend Industry Day at the Range we suggest reaching out to an exhibitor you work closely with prior to September 1 to request to be included on their invitation list. If you are a member of the media or buyer who was invited to the 2025 Industry Day at the Range you will automatically receive an invitation to the 2025 event. You must qualify as an Attendee for the 2025 SHOT Show in order to accept your invitation.

Individuals who are invited will receive a save the date email in late September. A subsequent email will be sent in October with a link to register for SHOT Show. If you have been invited, you will be prompted to register for Industry Day during your SHOT Show registration process. If you received an invitation to Industry Day 2025 you will automatically receive an invitation to the 2026 event – you must still qualify as an attendee for SHOT Show in order to be able to accept your invitation and attend.

Invited individuals will have the option to RSVP for Industry Day during their SHOT Show registration process. All attendees must be pre-registered to attend. There will be NO ONSITE REGISTRATION.

No, Industry Day is for invited media and attendees only. No guests are permitted.

No, you must be pre-registered to attend.

Your SHOT Show badge also serves as your Industry Day badge.

SHOT Show offers 24-hour registration starting Sunday, January 18, 2026 at 8:00am for approved, barcoded registrations at the Venetian Registration Alcove.

For more information visit; https://shotshow.org/badge-pickup-locations/.

You may also have your badge printed at the range on Monday beginning at 8:00am.

Please remember a couple of things.

• If you already have a registration barcode, are an approved attendee/media or if you are an exhibitor, you can pick up at any location provided in the above link.
• If your registration is pending, you must pick up at the Venetian Registration Alcove.
• There is NO onsite registration for Industry Day. Do not show up to the range unless you already are already confirmed to attend the event.

Attendees will have the ability to buy lunch from food trucks throughout the range. Purchases can be made by cash or card. Water bottles provided by Media Lodge will be available throughout the range.

 Water bottles provided by Media Lodge will be available throughout the range.

NSSF provides bus transportation to and from the range, bus schedule. Industry Day at the Range is held at the Boulder Rifle & Pistol Club located at 2700 Utah St, Boulder City, Nevada, approximately 25 miles south of Las Vegas.

The 2025 event map can be found here.

NO animals except for properly identified on-duty ADA recognized service animals.

NO personal firearms or ammunition allowed.

Thanks to our sponsor Walker’s, eyes and ears will be provided however, if you prefer your own set of eyes & ears feel free to bring those. Bring a backpack to carry items you may receive from exhibitors. Wear good walking shoes, and look at the weather report before heading out to Las Vegas.