LAS VEGAS, N.V. – April 30, 2018 – Industry Day at the Range, the largest and most influential one-day trade event in the hunting and shooting sports industry, has announced that registration is now open for new exhibitors wishing to attend in 2019. The 14thannual Industry Day at the Range will take place at the Boulder Rifle and Pistol Club in Boulder City, Nevada on Monday, January 21, 2019 from 8:30 a.m. to 4:30 p.m.—one day prior to SHOT Show®. Spaces are extremely limited, so prospective exhibitors are encouraged to register soon.
Each year, many of the industry’s most notable brands, manufacturers and organizations come together to give media and buyers an opportunity to test and evaluate new products. There are shooting lanes for all firearms types, tents for non-shooting companies and ample space for on and off-road vehicles and other product demonstrations. During the 2018 Industry Day at the Range, over 1,600 media and buyers were in attendance, making it one of the largest events in its history.
“Heckler & Koch has exhibited at Industry Day at the Range forover 10 years, and we’re thrilled to be returning again in 2019,” said Bill Dermody, Director of Marketingat Heckler & Koch. “Attending SHOT Show is extremely important in terms of introducing new products, but Industry Day at the Range is where we are guaranteed face-to-face time with more than a thousand buyers and members of the media. It not only provides opportunity for incredible press coverage, but it allows attendees to test and use the latest Heckler & Koch offerings and then speak from firsthand experience—in some cases, before products have even been released to the public.”
Sponsors and exhibitors begin to receive media coverage the moment Industry Day at the Range begins on January 21, and it continues during SHOT Show and throughout the year. The one-day range event allows media and buyers to see and handle product before SHOT Show begins, giving them an opportunity to sell new products through firsthand experience. Exhibiting manufacturers get a jump on their competition with early exposure to their most important accounts and have a chance to receive exclusive coverage from print, digital, broadcast and social media outlets.
For 2019, a new Wi-Fi sponsorship is available, which is now the largest sponsorship opportunity featuring an exclusive bay. Additional sponsorship levels include On-Ground Transportation, Coffee Sponsor and several others. Learn more about all sponsorship levels here.
More information about exhibiting opportunities and pricing can be found here. Firearm shooting lanes and non-shooting tent space is extremely limited, so prospective exhibitors are encouraged to register as soon as possible.
About Industry Day at the Range
Industry Day at the Range™is owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®,Industry Day at the Range provides invited members of the press as well as retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing of firearms, ammunition and related accessories being introduced to the consumer market during SHOT Show. The National Shooting Sports Foundation is the title sponsor of Industry Day at the Range.
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