YETI Expands 2018 Sponsorship

JOHNS ISLAND, SC – December 13, 2017 – SHOT Show® Industry Day at the Range™ is pleased to announce that YETI, a premium outdoor brand based in Austin, TX, is continuing their exclusive cooler sponsorship, as well as including a selection of the brand’s newest products in their booth display. The thirteenth-annual event will be held on Monday, January 22, 2018 at the Boulder Rifle & Pistol Club just 30 minutes from Las Vegas in neighboring Boulder City, Nevada.

Registered media and buyers will receive a coffee voucher in their registration packet to redeem one cup of “joe,” compliments of YETI. The early birds will receive their coffee in one of YETI’s newest additions to the Rambler Drinkware line, a YETI 14oz Mug. YETI has also supplied a number of its iconic Tundra hard coolers to be positioned throughout the range, filled with bottled water supplied by Media Lodge.

“We’re excited to showcase some of our newest products at SHOT Show Industry Day this January,” says YETI CEO, Matt Reintjes. “Industry Day at the Range is a great opportunity for us to share what we’ve been working on with the folks who have been with us since the beginning.“

For more information on Industry Day at the Range, visit www.SHOTShowRangeDay.com.

ABOUT INDUSTRY DAY AT THE RANGE

Industry Day at the Rangeis owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR. Held annually the day before the opening of SHOT Show®, Industry Day is the largest, most influential one-day event in the hunting and shooting industry. Industry Day continues to be the epicenter where outdoor, hunting and shooting sports manufacturers, buyers, and the media join together for one-day on the range where new products are unveiled, tested and analyzed. It not only provides hands-on experience that one cannot get anywhere else, but is now responsible for driving millions of digital impressions and views to kick off the year. Stories, broadcasts, articles, reviews, interviews and more flow from this one-of-a kind event and inform customers and consumers all over the world.

About YETI

Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.