LAS VEGAS, NEVADA — Ram Truck, a leading North American manufacturer of pickup trucks and vans, has signed on as the Official Truck of SHOT Show Industry Day at the Range being held Monday, January 18, 2016, at the Boulder Pistol and Rifle Range in Boulder City, Nevada.
“Eighty-five percent of Ram owners hunt, shoot, fish or camp,” said Bob Hegbloom, Head of Ram Truck – FCA North America. “We know Ram truck owners are passionate about hunting and the outdoors, and our Ram team is no less enthusiastic. As Official Truck of the Shooting, Hunting and Outdoor Trade Show and Industry Day at the Range, Ram Truck is able to reinforce its support of this industry and interact with the sport’s leading influencers.”
“This marks the first year our event has secured an Official Truck Sponsor and we could not be more pleased to have Ram Truck join our long list of sponsors,” says Cathy Williams, co-owner of Industry Day at the Range. “With Ram Truck being the Official Truck of SHOT Show, we felt this would extend the Ram presence even further throughout the entire week of SHOT Show 2016.”
The over 1,500 attendees of Industry Day at the Range will have an opportunity to test drive the new 2016 Ram Truck on the mile long demo track.
Industry Day at the Range is the largest, most influential one-day event in the hunting and shooting industry. For 10 years, Industry Day has been the epicenter where gun, archery and hunting manufacturers, dealers, buyers, retailers and the media join together for one day on the range where new products are unveiled, tested and analyzed. It provides a hands-on experience that one cannot get anywhere else. To see a preview of Industry Day, view this video made during the 10th Annual Industry Day at the Range.
About Ram Truck
The Ram Truck brand has emerged as a full-size truck leader by investing substantially in innovative new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their segment leadership. Ram tops the competition with the industry’s best fuel economy: 29 mpg; most torque: 900 lb.-ft.; and highest towing: 31,210 lbs. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
About Industry Day at the Range
Industry Day at the Range is owned and operated by CMG Marketing & Events and Triple Curl PR & Advertising. Industry Day at the Range will take place from 8:30AM-4:30PM, this event gives industry exhibitors the opportunity to showcase products to over 1,200 invited media members and up to 700 prominent industry key buyers and decision makers.