Industry Day at the Range™ is held annually the day before the opening of SHOT Show®. Industry Day provides invited members of the press and retail, wholesale and law enforcement purchasing agents the opportunity for hands-on testing, review and evaluation of almost every category of product in the shooting, hunting and outdoor markets. Exhibiting opportunities are open to all members of the shooting, hunting and outdoor industry; manufacturers, brands, conservation groups, and shooting organizations are welcome as space permits. With over 1,600 media and buyers in attendance in 2017, Industry Day is the largest, most influential one-day event in the hunting and shooting industry.
Industry Day allows for a wide spectrum of exhibitors including firearms, ammunition, optics, trucks, ATV’s, knives, archery, and more. This will be the thirteenth year that the media have gathered the day before SHOT Show to test and learn about new products for stories for the upcoming year. As with the media, providing buyers with hands-on experience while attending SHOT Show gives them an opportunity to sell new products through firsthand experience.
The 2018 event will take place on Monday, January 22, 2018 from 8:30AM-4:30PM the day before the opening day of SHOT Show at the Boulder Rifle and Pistol Club in Boulder City, NV. The day is split into two sessions; the first will open to up to 1,200 invited and registered media at 8:30AM who are welcome to stay the entire day (4:30PM). The afternoon session will open at 12:00PM to up to 700 invited and registered buyers, distributors, wholesalers/retailers, and LE/military buyers.
Exhibitor registration will open to existing exhibitors on March 21 and to new exhibitors on May 8.
Forms are sent in July to registered exhibitors of Industry Day. You will then be able to list your preferred media and buyer/retailer attendees. Industry Day is responsible for the invitation and registration process, but the exhibitors choose who to invite. Invite lists are due by August 12. Industry Day at the Range staff will do their best to accommodate invite lists for any exhibitor who registers after this date, but will be based off capacity limits.
Details on what is included with each exhibit space may be found in the Exhibitor Resource Center.
All exhibits include company name listed on the Industry Day website and a detailed listing in the program guide.
All shooting exhibits include targets sponsored by Action Target. Shotgun exhibits include throwers and clay targets. Rifle/handgun exhibits include shooting rests and bags.
Yes, see the Sponsorship page for all sponsorship opportunities. We have several new sponsorship levels for 2018. In addition, we have many marketing Enhancements to further your exposure at Industry Day.
Exhibitors will have the ability to buy breakfast and lunch from food trucks throughout the range. Your company may order lunch tickets for staff using the Exhibitor Add-On form in your exhibitor account. Cash will also be accepted. Exhibitors with a sponsorship that includes lunch will be provided lunch tickets. Any pre-purchased lunch tickets or sponsors that receive lunch may pick-up their lunch tickets at the exhibitor information area at the range on Sunday during set-up.
Instructions on this process will be posted in the coming weeks. Your SHOT Show badge also serves as your Industry Day badge. You must register separately for SHOT Show at www.SHOTShow.org, once registration opens. Exhibiting at Industry Day does not include the cost to attend SHOT Show.
All shipments are processed through Derse Exhibits. Details on shipment dates, costs, and shipping product can be found in the Exhibitor Resource Center. Items shipped through Derse will be available on Sunday at the range.
Exhibitors are required to setup on Sunday, January 21, 2018. Supporting Sponsors can begin setting up after 10 AM. Setup begins at 11 AM for all other exhibitors. Setup must be completed by 4:30 PM on Sunday. Exhibitors can arrive at the range for final setup at 7 AM on Monday. If an exhibitor is not fully set-up by 7:30 AM on Monday, the day of the event, they forfeit their space and ability to exhibit.
Starting Sunday there is 24/7 security at the range.
Yes, Federal Premium Ammunition and Winchester Ammunition offer the opportunity to purchase product at an industry price direct from them. Please see the Exhibitor Resource Center for additional information.
When referring to the event your company must use; SHOT Show® Industry Day at the Range™ or Industry Day at the Range™. Specific hashtags and other social media specifics will be communicated closer to the event.
The range map with exhibitor locations may be found here.
NO animals except for properly identified on-duty ADA recognized service animals.
NO personal firearms or ammunition allowed.
NO, this is for the safety of all attendees.
Please visit the Exhibitor Resource Center which provides additional information for a successful event. We will also assign you an Industry Day host. This individual will assist you prior to the event; during set-up and throughout the event. Your host will reach out and introduce themselves in October. From that point forward they are there to help ensure your 2018 Industry Day at the Range expectations are met and exceeded.
Sunday, January 21
10:00AM – 4:30PM – Supporting Sponsor Setup
11:00AM – 4:30PM – Exhibitor Setup
Industry at the Range – Monday, January 22
7:00 – 8:30AM – Manufacturer Registration & Setup
8:30AM – 4:30PM – Open to Invited Media
12:00 – 4:30PM – Open to Invited Buyers